Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling

Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling

120 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9781789660999

Disponibilitate: La comanda in aproximativ 4 saptamani

Autor: Gay Flashman

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 288

Coperta: Paperback

Dimensiuni: 15.6 x 1.4 x 23.3 cm

An aparitie: 03 Ianuarie 2020

Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content helps readers understand the importance of building a brand narrative, and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By demonstrating how to create focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B marketers and communicators listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust.
An aparitie 03 Ianuarie 2020
Autor Gay Flashman
Dimensiuni 15.6 x 1.4 x 23.3 cm
Editura Kogan Page
Format Paperback
ISBN 9781789660999
Limba Engleza
Nr pag 288

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