Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

90 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780749479596

Disponibilitate: La comanda in aproximativ 4 saptamani

Autor: Rich Leigh

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 224

Coperta: Paperback

Dimensiuni: 15.6 x 0.1 x 23.4 cm

An aparitie: 1 edition (3 April 2017)

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Kogan Page
An aparitie 1 edition (3 April 2017)
Autor Rich Leigh
Dimensiuni 15.6 x 0.1 x 23.4 cm
Editura Kogan Page
Format Paperback
ISBN 9780749479596
Limba Engleza
Nr pag 224

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