Myths of Marketing

Myths of Marketing

90 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780749483913

Disponibilitate: La comanda in aproximativ 4 saptamani

Autor: Grant Leboff

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 224

Coperta: Paperback

Dimensiuni: 15.3 x 1.2 x 23.3 cm

An aparitie: 1 edition (3 Jan. 2020)

              It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods.

             In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

            Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

An aparitie 1 edition (3 Jan. 2020)
Autor Grant Leboff
Dimensiuni 15.3 x 1.2 x 23.3 cm
Editura Kogan Page
Format Paperback
ISBN 9780749483913
Limba Engleza
Nr pag 224

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