Guerrilla Advertising: Unconventional Brand Communication
by Gavin Lucas
171 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9781856694704
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Gavin Lucas
Editura: Laurence King
Limba: Engleza
Nr. pagini: 192
Coperta: Paperback
Dimensiuni: 29.8 x 23 x 1.8 cm
An aparitie: 2006
The advertising industry is in a state of flux. In an age where we can choose what media we consume the traditional channels of TV, press and poster are no longer always the most appropriate for a brand to reach its target audience. As a result, global br
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| An aparitie | 2006 |
| Autor | Gavin Lucas |
| Dimensiuni | 29.8 x 23 x 1.8 cm |
| Editura | Laurence King |
| Format | Paperback |
| Limba | Engleza |
| Nr pag | 192 |
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