Creative Advertising

Creative Advertising

150 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780500287330

Disponibilitate: La comanda in aproximativ 4 saptamani

Autor: Mario Pricken

Limba: Engleza

Nr. pagini: 272

Coperta: Paperback

Dimensiuni: 11.2 x 9.9 x 0.9 inches

An aparitie: 2008

            Entertaining and inspirational, Creative Advertising is a 'must have' for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
            Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
            Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
• Ways of visualizing concepts
• The art of illusion and paradox
• Using metaphor and analogy
• Deploying shock tactics and humour

            Includes interviews with international professionals, providing unique insights into the working practices of top creatives.

ebookshop
An aparitie 2008
Autor Mario Pricken
Dimensiuni 11.2 x 9.9 x 0.9 inches
Editura Thames and Hudson
Format Paperback
Limba Engleza
Nr pag 272

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