Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 3 ed
by Kevin Keller
197 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780132336222
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Kevin Keller
Editura: Pearson
Limba: Engleza
Nr. pagini: 720
Coperta: Paperback
Dimensiuni: 25.2 x 19.8 x 3 cm
An aparitie: 2007
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerou
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| An aparitie | 2007 |
| Autor | Kevin Keller |
| Dimensiuni | 25.2 x 19.8 x 3 cm |
| Editura | Pearson |
| Format | Paperback |
| Limba | Engleza |
| Nr pag | 720 |
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