New Products Management
280 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780071289238
Disponibilitate: La comanda in aproximativ 4 saptamani
Editura: McGraw-Hill
Limba: Engleza
Nr. pagini: 576
Coperta: 2.1 x 19 x 23.2 cm
Dimensiuni: 2.1 x 19 x 23.2 cm
An aparitie: 2011
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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| An aparitie | 2011 |
| Autor | C. Merle Crawford, C. Anthony Di Benedetto |
| Dimensiuni | 2.1 x 19 x 23.2 cm |
| Editura | McGraw-Hill |
| Format | 2.1 x 19 x 23.2 cm |
| Limba | Engleza |
| Nr pag | 576 |
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