Marketing Strategies: A Contemporary Approach

Marketing Strategies: A Contemporary Approach

345 Lei (TVA inclus)
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Cod produs/ISBN: 9780273706748

Disponibilitate: La comanda in aproximativ 4 saptamani

Limba: Engleza

Nr. pagini: 440

Coperta: Softcover

Dimensiuni: 25 x 19 x 2 cm

An aparitie: 2007

Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.
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An aparitie 2007
Autor Ashok Ranchhod, Calin Gurau
Dimensiuni 25 x 19 x 2 cm
Editura Financial Times/ Prentice Hall
Format Softcover
ISBN 9780273706748
Limba Engleza
Nr pag 440

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