Entrepreneurship in the Arab World: Ten Case Studies
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Limba: Engleza
Nr. pagini: 208
Coperta: Hardcover
Dimensiuni: 23.6 x 1.5 x 15.5 cm
An aparitie: 30 Jun 2016
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations.
The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.
This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
I.B.Tauris
| An aparitie | 30 Jun 2016 |
| Autor | El-Khazindar Business Research and Case Center |
| Dimensiuni | 23.6 x 1.5 x 15.5 cm |
| Editura | The American University in Cairo Press |
| Format | Hardcover |
| ISBN | 9789774167003 |
| Limba | Engleza |
| Nr pag | 208 |
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