We Are All Weird: The Rise of Tribes and the End of Normal

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolacto vegetarians? Definitely weird.

Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal.

And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. "Read this book slowly and read it again, for the lessons are rich and wise." (Jacqueline Novogratz, founder, Acumen).

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An aparitie	2015
Autor	Seth Godin
Dimensiuni	12.9 x 0.6 x 17.8 cm
Editura	Penguin
Format	Paperback
ISBN	9780241209011
Limba	Engleza
Nr pag	112