Wally Olins: Brand New The Shape of Brands to Come

Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.
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An aparitie	aprilie 2014
Autor	Wally Olins
Dimensiuni	23.00 x 17.60 cm
Editura	Thames & Hudson
Format	Paperback
Limba	Engleza
Nr pag	200