The Language of Advertising


Fii primul care da un review!
76.00 lei (TVA inclus)
Costul de livrare se calculeaza odata cu adaugarea produsului in cos si selectarea localitatii destinatie.

Cod produs/ISBN: 9780415278034

Disponibilitate: Pe comanda in aproximativ 4 saptamani

Editura: Routledge

Limba: Engleza

Nr. pagini: 144

Coperta: Paperback

Dimensiuni:

An aparitie: 2008

            The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
            Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.

An aparitie: 2008
Autor: Angela Goddard
Editura: Routledge
Format: Paperback
Limba: Engleza
Nr Pag: 144

Clientii ebookshop.ro nu au adaugat inca opinii pentru acest produs. Fii primul care adauga o parere, folosind formularul de mai jos.

Spune-ne parerea ta despre acest produs

Nota acordata produsului:

Notificare prin e-mail cand apar comentarii noi
Scroll