The Advertising Concept Book
by Pete Barry
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Cod produs/ISBN: 9780500514054
Disponibilitate: Acest produs nu este momentan in stoc
Autor: Pete Barry
Editura: Thames and Hudson
Limba: Engleza
Nr. pagini: 272
Coperta: Hardback
Dimensiuni: 24.0 x 20.0 cm
An aparitie: 2008
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
ebookshop
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An aparitie | 2008 |
Autor | Pete Barry |
Dimensiuni | 24.0 x 20.0 cm |
Editura | Thames and Hudson |
Format | Hardback |
Limba | Engleza |
Nr pag | 272 |
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