Strategic Brand Management: A European Perspective

Strategic Brand Management: A European Perspective

250 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780273737872

Disponibilitate: La comanda in aproximativ 4 saptamani

Editura: Financial Times

Limba: Engleza

Nr. pagini: 968

Coperta: Softcover

Dimensiuni: 19.3 x 24.6 cm

An aparitie: 2011

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.


ebookshop
An aparitie 2011
Autor Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson
Dimensiuni 19.3 x 24.6 cm
Editura Financial Times
Format Softcover
ISBN 9780273737872
Limba Engleza
Nr pag 968

Clientii ebookshop.ro nu au adaugat inca opinii pentru acest produs. Fii primul care adauga o parere, folosind formularul de mai jos.

Spune-ne parerea ta despre acest produs

Nota acordata produsului:

Notificare prin e-mail cand apar comentarii noi
Scroll