Private Label

Private Label

120 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780749450274

Disponibilitate: La comanda in aproximativ 4 saptamani

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 320

Coperta: Hardback

Dimensiuni: 23.4 x 16.4 x 3.6 cm

An aparitie: 2007

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Sales of private labels (those owned, sold and distributed by retailers) grew globally 150% more than other brands in the year 2005, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands. Moreover, Private Label also suggests ways retailers can maximize the potential of their own private labels. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a timely attempt to shed light on the world of private label and its impact on global markets.
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An aparitie 2007
Autor Keith Lincoln, Lars Thomassen
Dimensiuni 23.4 x 16.4 x 3.6 cm
Editura Kogan Page
Format Hardback
Limba Engleza
Nr pag 320

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