Adland: A Global History of Advertising

Adland: A Global History of Advertising

115 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780749448370

Disponibilitate: La comanda in aproximativ 4 saptamani

Autor: Mark Tungate

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 288

Coperta: Hardback

Dimensiuni: 3,4 x 16,5 x 24,1 cm

An aparitie: 2007

"Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. "Adland" focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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An aparitie 2007
Autor Mark Tungate
Dimensiuni 3,4 x 16,5 x 24,1 cm
Editura Kogan Page
Format Hardback
Limba Engleza
Nr pag 288

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