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ebookshop :: Advertising :: Media Audiences and Identity

Media Audiences and Identity
Media Audiences and Identity 

Detalii
 
Editura Palgrave Macmilan
Autor Steven Bailey
ISBN 140394542x
Numar pagini 240
Format 138x216
Anul aparitiei 2005
Cover Hardback
Disponibil in stoc
   
Pret : 320.00 RON
inclusiv TVA9 9.00% (26.42 RON)

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Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

 

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