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Advertising Periodicals- Lurzer's


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Adland A Global History of Advertising
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Adland A Global History of Advertising

Autor: Mark Tungate

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape.



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Ads to Icons: How Advertising Succeeds in a Multimedia Age
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Ads to Icons: How Advertising Succeeds in a Multimedia Age

Autor: Paul Springer

The second edition of "Ads to Icons" examines current and future trends in advertising.

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Advertising
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Advertising

Autor: Joe Keer

Design for advertising is huge. This book takes a look at leading advertising campaigns from around the world and the design that has made them so successful.

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Advertising is Dead: Long Live Advertising !
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Advertising is Dead: Long Live Advertising !

Autor: Tom Himpe, WIll Collin

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials.

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Advertising Outdoors
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Advertising Outdoors

Autor: David Bernstein

An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections.

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Advertising: New Techniques for Visual Seduction
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Advertising: New Techniques for Visual Seduction

Autor: Uwe Stoklossa, Thomas Rempen

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers.

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Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Autor: Joseph Sugarman

Great copy is the heart and soul of the advertising business.

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ANNUAL OF ANNUALS 08. BEST OF EUROPEAN DESIGN & ADVERTISING '08
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ANNUAL OF ANNUALS 08. BEST OF EUROPEAN DESIGN & ADVERTISING '08

Autor: Art Directors Club of Europe

Showcasing the Golds, Silvers and other Awarded work from each of the national Awards, the Annual of Annuals provides an inspiring archive of European creativity for 2008.

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Beyond Disruption: Changing the Rules in the Marketplace
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Beyond Disruption: Changing the Rules in the Marketplace

Autor: JeanMarie Dru

The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing.

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Blade
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Blade

Autor: Pocko Tamed

This volume collects advertising from around the world.

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